The use of telemarketing in sales

Telemarketing is mainly put into action for advertising products and services through telephone (Jobber and Lancaster, 2009). It is use the toll-free phone lines, so the activity is free for the salespersons and also free for the customers. The law of telemarketing is when the salespersons offer the goods or services, at the same time the salespersons provide the consumers with information about the offered goods or services necessary, to avoid misleading consumers (Why do so many companies use telemarketing, 2011).

The information given is the information that the consumer needs to help them make the purchase decision. Telemarketing is less costly, more effective, highly accessible and resulting in impressive results in selling. Because, it increase and improve overall the efficiency of the salespersons (Top 10 ways to use telemarketing, 2007). The use of telemarketing increases the salespersons activities. It can be use every hour, every day and allows the salespersons to communicate with the customers everywhere and every time whenever the customers are available.

Telemarketing helps the salespersons to reach their customers easily. It helps the salespersons to get and maintain the attention of their customers, especially in distance. By using telemarketing, it will help the customer to keep the products or services in their mind freshly. Telemarketing makes the salespersons capable to take the orders and can provide the solutions for the customers when unexpected problem arise faster (Why do so many companies use telemarketing, 2011). It also helps the salespersons to keep producing sales, capture customer’s issues and feedbacks, and conduct the market research. Telemarketing gives the salespersons opportunity to sell their product and services to both new and current customers without going out into the field (Top 10 ways to use telemarketing, 2007). Telemarketing can give the salespersons immediate answers or confirmation from the customers, able the salespersons to answer the questions directly from the customers. Telemarketing allows the salespersons to preview the results of their efforts, so they might able to change their strategy if necessary (Jobber and Lancaster, 2009).

With the current customers, the use of telemarketing is to offer extended service, upgrades and offer more features on something the customers have already bought, or even offer a completely new product and services (Why companies use telemarketing, 2011). The use of telemarketing could make the customers familiar with the new product and services faster. Customer might see the selling efforts of the company and sometimes it creates demands because so many alternatives that being offered. Telemarketing able the company to update the lists of potential customers, so that they can be more focused on customers that deserve priority.

Telemarketing is a great tool to improve relationship and maintain connection with the existing customers. It creates conversation rather than only look at customer’s profiles. Telemarketing allows the salesperson to expand the sales through local, national and even global sections. Telemarketing is adjustable and functional, it gives the salesperson endless possibilities and opportunities to upgrade and increase the business.

Sales Management Take Home Exam

Rebecca Licacristi Budianto

15359111

Curtin University